World Suicide Prevention Day

Suicide is not inevitable. You can interrupt someone’s suicidal thoughts. You can save a life.

This World Suicide Prevention Day, Samaritans are sharing one important message: If you think someone might be suicidal, take action, interrupt their thoughts and show them you care.

Every 90 minutes, someone in the UK or Ireland dies by suicide* and 1 in 4 of us has had suicidal thoughts.**

Let’s prevent suicide today. Because tomorrow’s too late.

Suicidal thoughts can be interrupted

We surveyed people with lived experience of suicide and the majority told us that their suicidal thoughts have been interrupted.***

  • 60% said their suicidal thoughts had been interrupted by someone close to them, like a friend or family member.
  • 14% said their suicidal thoughts had been interrupted by a stranger or someone they didn’t know.

Samaritan's World Suicide Prevention Day 2025 campaign was co-created with people who have lived experience of suicidal thoughts. We’re sharing their experiences and insights to help you take action if you suspect someone may be suicidal. We've put together the following webpages:

 

Anyone can interrupt someone’s suicidal thoughts

Small interruptions you make and actions you take could help someone who is suicidal. You don’t have to be an expert to save someone’s life.

In response to our survey, many people with lived experience recalled times when those close to them, such as family members or friends, had interrupted their suicidal thoughts.

Others talked about times when people they were less close to, even total strangers, interrupted their suicidal thoughts.

World suicide prevention day 2025 poster

For more information follow the link World Suicide Prevention Day | Campaigns | Samaritans

*Office for National Statistics (2024). Suicides in England and Wales: 2023 registrations. National Records of Scotland (2024). Probable suicides 2023. Northern Ireland Statistics and Research Agency (2025). Northern Ireland Suicide Statistics, 2023. Central Statistics Office. (2024). Suicide death rates.

**NHS Digital. (2025). Adult Psychiatric Morbidity Survey: Survey of Mental Health and Wellbeing, England, 2023/24.

***Based on a survey with Samaritans’ Lived Experience Panel, which had 65 responses, 92% of which were from people with lived experience of suicidal thoughts